Big Bets, Politics, and Digital Consulting with Naresh Vissa

 

AMA (Ask Me Anything) interview with Naresh Vissa, a digital marketing millennial consultant, CEO of Krish Media & Marketing, and a best-selling author of Fifty Shades of Marketing: Whip Your Business into Shape & Dominate Your Competition and   Podcastnomics: The Book of Podcasting to Make you Millions.

Naresh turned down an offer from a leading management consulting firm to join a startup company and several years later, launched his own company.  In this episode, Naresh and Christie touch on a myriad of topics including:

  • How taking a big risk in turning down the management consulting offer from a prestigious firm to join an unknown startup paid off
  • Naresh helped the Houston Rockets basketball management team select 2007-2008 draft picks in a remote internship through the use of digital and predictive analytics
  • Embracing and exploiting the opportunities digital and its disruptive effects will have across every industry
  • Forging into political consulting, the digitization of politics and how it impacted the 2016 U.S. elections, including the launch of Naresh’ newest book, Trumpbook: How Digital Liberals Silenced a Nation into Making America Hate Again

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